The author being a professional in this area introduces and later on de-mystifies this domain of work. Being a professional in this area – the article highlights the catch 22 situation: you can only learn while on a job and there being no formalized training or qualification, the ‘break’ in this area is no difficult than a ‘break’ in modeling or film industry. The article also tells, in starkly real and deservedly harsh tones that the industry as such is not very quality conscious and there are many manipulations around to please the Great Search God – Google.